Pop always works best when there's a beating, sometimes bleeding, heart at the center of it. The power of the dichotomy of soaring pop melodies anchored by melancholia is something Foxes, aka 22-year-old singer and songwriter Louisa Rose Allen, knows only too well. "I always write melancholy songs but I like happy-sad," she explains. "Songs that make you feel like everything's shit at the beginning and then everything's great by the end. It's that hope. I'm a big fan of that sort of thing and I think I live my life a bit like that." It's there in spades on her new single "Youth," a sky-scraping ode to grabbing your chances set to plaintive piano and echo-laden beats, and on the gargantuan Zedd collaboration, "Clarity," which has soundtracked the summer in the US, recently found itself nestled happily in the Billboard Top 10 and landed her performances of the megahit on "Late Show with David Letterman," "Late Night with Jimmy Fallon" and the MTV Woodie Awards.


"Youth" specifically has a special place in the story of how Foxes went from singing at open mic nights to performing rapturously received shows at SXSW and being name-checked as one to watch by global megastar, Katy Perry ("It feels really really unreal, it's crazy," she says in a daze). Originally released alongside "Home" as a 7" vinyl single by hugely respected pop label Neon Gold, not only did "Youth" get her the attention of Ms. Perry, it was also the song that caught the ear of Lady Gaga-collaborator Zedd, UK production gurus Rudimental (Foxes appears on their current single "Right Here") and also Pete Wentz of Fall Out Boy who stopped his birthday party to ask a friend who was on the stereo before demanding she appear on the band's new number-one selling album (which she does on a song called "Just One Yesterday"). "There's a lot that's come from 'Youth,'" she says with a slight hint of understatement. "For me, it makes sense to lead with it as the starting point after all of the featuring stuff. It's where it all began and it's what I'm most about -- it makes the most sense."


"Youth" is also evidence of the fact that while "Clarity" may have made her a star in the US ("I get recognized in America. I've had a lot of 'oh my god, are you Foxes?'"), she's eager to prove she also has the songs to do it on her own. "It's funny for me because the American success is an accomplishment but it feels like "Clarity" has done that, and while that's great, it's about what I do now with my own stuff. I think I've still got a long way to go," she says, with more than glint of determination piercing her saucer-like eyes. "I'm excited to get the new stuff out, it's going to be really really great. This album for me is something I can't wait to have out now."


Growing up in Southampton, England with her mom and older sister, Louisa always knew she wanted to perform. In fact, all of the family knew she wanted to perform because that's all she ever seemed to do. "I'd always be the kid at Christmas who would stand on the table and perform for my family. They all thought I was really annoying. I'd be singing The Little Mermaid and Celine Dion and they'd all be laughing at me." But it was this childhood filled with music that eventually helped inspire her to start working on her own songs, possibly more than she initially realized. "I recently got back loads of baby videos and it was really weird because I'm scurrying around the floor and in the background is all this really odd music which sort of sounds like the music I make now," she explains, slightly in shock at how it's all worked out. Those sounds were actually a mixture of what her mom was into; unique female singers like Bjork, Kate Bush and Portishead's Beth Gibbons.


Having moved to London to do a music course, Louisa soon started to take tentative steps towards the London live scene. While the music course itself didn't allow for any real creativity, in a way it galvanized her into seeking out other ways of performing and honing her songwriting skills. "I did a lot of open mic nights. Lots of playing to like two people that look like they want to cry," she laughs. "It's been a journey." By this point she was performing under the moniker Foxes, a name inspired by one of her very early songs and confirmed by her mom who had a slightly odd dream in which foxes were performing some of the most beautiful music she'd ever heard. Building up her confidence on the live circuit also coincided with meeting the producer Ghostwriter who was able to draw out of Louisa something she'd found almost impossible to communicate to other producers. Together they've created the majority of her forthcoming debut album, which is currently being given some extra pop sheen by super producers Future Cut. "I told Ghostwriter the sounds I wanted and it was a lot of fun and we'd be banging spoons together to make sounds. It didn't sound like a producer trying to make a hit," she says of the relaxed sessions. One of the first songs Louisa and Ghostwriter worked on was "Youth," which along with the delicate "Home" were duly placed on Soundcloud simply to test the waters. As we now know, those waters have well and truly been disturbed since, with Foxes quickly becoming the name on most self-respecting pop fans' lips.


Other songs you can expect to hear on the album -- due early next year -- include the shimmering "Let Go For Tonight," a collaboration with Jessie Ware collaborator Kid Harpoon, the 90s triphop-indebted recent single, "Echo," which represented a slight shift in her songwriting. "I don't usually write relationship songs but I wrote this song after having a bit of a spat with my ex-boyfriend," she explains. "It's weird because it's probably one of the only ones that's based on feeling as if someone's given up on a relationship. It's about people saying they would try to make it work until there was nothing left and sticking it out until the echo of our relationship is still making a sound. It's more about feeling your relationship is falling apart and just asking for them to sort of believe in it a bit more."


For Foxes, music isn't just a hobby or a passing phase; it's something she's always wanted to do without really realizing it. Her uniqueness comes not from stomping about making everyone aware of her, but from quietly and subtly making you fall in love with her songs. "I'm not desperate for the fame. I don't want that part, I just want to make music," she states firmly. "I've learned so much this past year and now is the best time for me to be putting stuff out. I had a lot to learn and a lot of life experiences to go through and it's a better album because of it. I'm more ready for it now. For whatever happens." A quick pause, before she adds: "I want to make this sort of music for the rest of my life." Something suggests she will do just that.

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Responsible Agents Marty Diamond
Matt Galle